Turning complex signals into calm, useful products.

Anastasiia Dedova is the Founder and CEO of Sugar.no, based in Palo Alto, California. She is a product designer with more than ten years of experience creating mobile and web products.

At Sugar.no, Anastasiia leads the development of an AI-powered wellness app that helps people understand how food may affect their energy and daily wellbeing.

Her work sits at the intersection of product design, AI, and everyday wellness. She writes about building products, turning early ideas into useful experiences, and designing responsible technology when predictions cannot provide complete certainty.